Direct Booking Marketing Plan – 90-Day Plan with Weekly Tasks, Channel Checklist, Repeat-Guest Emails & Scorecard, Word, No Canva

Direct booking marketing plan in one editable file: Direct Booking 90-Day Marketing Plan is a seven-section Word document that tells you what to do in each of thirteen weeks to get more guests to book with you directly. Every table and email is written out in full with sample wording and [bracketed] placeholders, so you edit a few details instead of starting from a blank page.

Why it is different. A content calendar tells you when to post and a checklist covers your website's search basics. This is the strategy document that ties them together: the weekly plan in three phases, the channel habits, the offer rules, a repeat-guest campaign, a launch checklist, a scorecard and a budget with a break-even check.

No Canva needed. Open the .docx in Microsoft Word, Google Docs (free) or Pages, replace the [bracketed] text and print the pages or send them as PDFs. Letter and A4 versions are both included.

Honest offers. The offer rules page says no fake "was" prices, a floor price and an expiry date on every offer. Channels named here are examples. All trademarks belong to their owners; not affiliated. The plan does not promise any number of bookings.

What is inside

• Cover with a rising 13-week roadmap, contents with real page numbers and a how-to-use page
• 1. Week-by-Week Plan: 13 weeks in three phases (foundation, launch, grow) with task, channel, owner and a done box
• 2. Channel Checklist: email list, Pinterest, Google Business Profile, local partnerships, past-guest referrals and social, each with set-up and weekly habits
• 3. Offer & Discount Rules: when to offer, five offer ideas, seven rules and an offer rule card
• 4. Repeat-Guest Campaign: a send schedule and four full emails (thank-you, anniversary, early access, referral)
• 5. Launch Checklist: website, booking engine, payment, terms, photos and reviews page with a go-live test
• 6. Weekly Scorecard: 13 weeks of visitors, inquiries, direct bookings, subscribers and conversion
• 7. Budget Page: line items with a monthly amount, a three-month total and a break-even check

Files you receive

• Direct-Booking-90-Day-Marketing-Plan-Letter.docx and Direct-Booking-90-Day-Marketing-Plan-A4.docx - editable Word files
• Direct-Booking-90-Day-Marketing-Plan-Letter.pdf and Direct-Booking-90-Day-Marketing-Plan-A4.pdf - print-ready versions
• START-HERE-How-to-Edit.pdf - editing guide for Word, Google Docs and Pages

How it works

1. Download the ZIP right after checkout.
2. Open the Letter or A4 .docx in Word, or upload it to Google Drive and open it with Google Docs.
3. Set your goal and budget, then edit the [bracketed] details.
4. Follow the weekly tasks, fill the scorecard each week and review at weeks 4, 8 and 13.

FAQ

Do I need Canva? No. It is a normal Word file that works offline.

Will it guarantee bookings? No. It is a plan and a set of templates. Results depend on your property, your area and the work you put in.

Is it the same as a content calendar? No. A calendar schedules posts. This plan decides which channels to use, what to offer and how to measure the result.

Will it print on A4? Yes. The A4 file is formatted for A4 paper and the Letter file for US Letter paper.

License: personal and single-business use for your own rentals. Please do not resell or redistribute the files. Airbnb, VRBO and Booking.com are trademarks of their respective owners; this product is not affiliated with or endorsed by them.