Vacation Rental Website Copy Template for Airbnb Hosts – Direct Booking Website Copy Kit: 8 Pages + Testimonials, Word, No Canva

Direct Booking Website Copy Kit is an editable Word kit of ready-to-use copy for the eight pages of your own direct booking website, plus six testimonial blocks. Every page is written out in full around a sample cottage, with bracketed placeholders for your names, rates, times and rules, so you edit a few details instead of staring at a blank page.

No Canva needed. Open the .docx in Microsoft Word, Google Docs (free) or Pages, replace the [bracketed] text and paste the copy into your website builder or booking tool. Letter and A4 versions are both included.

This is a template only, not legal, tax or financial advice. Have a local professional review it before use. The terms page is an outline, not legal advice, and an attorney must draft your real terms.

What is inside

• Cover, contents with page numbers, a fill-in facts table, a page map and a before-you-publish checklist
• Home page: headline, subheadline, welcome text, three reasons to book direct, an at-a-glance list and calls to action
• About and hosts page: your story, what you care about, meet the hosts and the local team
• Property page: description, rates table, other charges, amenities and getting around
• FAQ page: ten written questions and answers
• Policies page: cancellation, changes, pets, smoking, damage deposit, quiet hours and check-in and check-out written as friendly policy copy
• Contact page: contact details, form field labels, a success message and an urgent-help note
• Booking confirmation page: what the guest sees after paying, the next steps and a matching confirmation email snippet
• Terms outline: a bullet outline for your attorney, with a clear not-legal-advice box
• Six testimonial blocks: sample quotes with [Guest first name, City] placeholders and a permission request message
• Every page also lists an SEO title, a meta description and image alt-text suggestions

Files you receive

• Direct-Booking-Website-Copy-Kit-Letter.docx and Direct-Booking-Website-Copy-Kit-A4.docx - editable Word files
• Direct-Booking-Website-Copy-Kit-Letter.pdf and Direct-Booking-Website-Copy-Kit-A4.pdf - print-ready versions
• START-HERE-How-to-Edit.pdf - editing guide for Word, Google Docs and Pages

How it works

1. Download the ZIP right after checkout.
2. Open the Letter or A4 .docx in Word, or upload it to Google Drive and open it with Google Docs.
3. Fill in the facts table, then replace the bracketed names, rates and times on every page.
4. Copy each page into your website builder and add your own photos with the alt-text suggestions.

FAQ

Do I need Canva? No. It is a normal Word file that works offline.

Does it work with any website builder? Yes. The copy is plain text with headings, so you can paste it into any builder or booking tool.

Is the terms page legal advice? No. It is an outline only. An attorney must draft the real terms for your area.

Can I use the sample guest quotes? They are samples only. Replace them with real reviews and publish them only with the guest's permission.

Will it print on A4? Yes. The A4 file is formatted for A4 paper and the Letter file for US Letter paper.

License: personal and single-business use for your own rentals. Please do not resell or redistribute the files. Airbnb, VRBO and Booking.com are trademarks of their respective owners; this product is not affiliated with or endorsed by them.